Why TruWill

Why TruWill?

At TruWill, we believe estate planning should be easy. Many Americans find creating a Trust or Will overwhelming and expensive. We’re here to simplify the process, making it affordable and accessible for everyone.

Our Story

We’re committed to serving you.

TruWill was born out of a simple but powerful realization: most families don’t have an estate plan—not because they don’t care, but because the process feels confusing, expensive, and easy to put off. Our founder faced this firsthand. Like many parents, he wanted to make sure his family would be taken care of no matter what. But navigating the legal world of wills and trusts felt like a maze of confusing terms, high attorney fees, and endless paperwork. It wasn’t clear where to start, and even harder to finish. That experience sparked a question:
Why isn’t there a better way?

We built TruWill to change that. Our mission is to make estate planning simple, affordable, and accessible to everyday families. Whether you’re just starting your family, building wealth, or planning for the unexpected, we provide the tools and support to protect what matters most. With TruWill, you don’t need a law degree or thousands of dollars to create a legally sound plan. We offer straightforward, attorney-approved documents and expert guidance—without the confusion or courtroom costs. Because peace of mind shouldn’t be a luxury. It should be the standard.

Our team

Ryan Pickering
Ryan Pickering

CEO

Kyle Dart
Kyle Dart
Head of Legal
Daniel Quarnberg
Daniel Quarnberg
Head of Operations
Clay Jacobson
Clay Jacobson
Head of Sales

Our Mission & Values

Our mission is to make estate planning simple, affordable, and accessible to everyday families. Whether you’re just starting your family, building wealth, or planning for the unexpected, we provide the tools and support to protect what matters most.

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